Our goals have not changed since the first day of existence of Every Czech Reads to Kids. We would like to address the general public, and engage as many parents, teachers and other adults of the child’s closest vicinity as possible. We want to enter as many households, schools, kindergartens, day care centers, doctor’s offices, educational and psychological advisory centers etc. as possible. Therefore, we run both the awareness and media campaign. Every Czech Reads to Kids is the biggest campaign supporting the emotional health of our children, and their reading literacy in the Czech Republic. Up to present we have rolled out more than thirty various national projects.