Famous and popular personalities in culture, sport and science have transformed into fairy-tale characters in order to promote reading in an unusual way. The Calendar presents Aneta Langerová as Little Red Riding Hood, Ivana Chýlková as The Snow Queen and Dominik Hašek as The Sea Wolf with his daughter playing the role of Pippi Longstocking. The author of the Calendar, and highly regarded photographer, Dita Pepe, has made good use of her previous experience of staged photography whilst creating this piece of work, using many distinctive details that have superbly completed the characters.