The aim of the educational events carried out in 2007 is to acquaint persons (the so-called ‘opinion makers’) from schools, nurseries, libraries, hospitals and children’s homes with the issue concerning children’s reading, reading aloud and activities of the Celé Česko čte dětem® (Every Czech Reads to Kids) project within the Czech Republic. The conference participants are introduced to the idea of an awareness-raising campaign through the lectures given by experts and the founder of the project Celé Česko čte dětem® (Every Czech Reads to Kids).