Celé Česko čte dětem® (Every Czech Reads to Kids) – Winner of the Top Public-benefit Campaign 2012

On 22 November, the prizes of ŽIHADLO 2012, a competition focusing on the advertising campaigns promoting Czech-Slovak non-profit organisations, were handed over in the Strahov Monastery. Celé Česko čte dětem^® (Every Czech Reads to Kids) commercial spot of the public-benefit organisation Celé Česko čte dětem^® (Every Czech Reads to Kids) was crowned the best Czech TV spot. The spot was made in cooperation with TBWA Praha s.r.o., directed by Rollout and produced by Boogie Films. You can see the winning spot HERE. Celé Česko čte dětem^® (Every Czech Reads to Kids) campaign also came first in the category of print advertising, which was also made thanks to the cooperation with TBWA Praha s.r.o. A total of 74 campaigns of 42 organisations were nominated.